So crack open an ice cold bud light oh creative thinker, thanks to you, branding is for bozos. Without you the world would not have Office 365 and Office 365.Īnd let's not forget Hotmail and Live, for now it's. but hey, some of these name changes are driving users to drink. I can only wonder how long the Office 365 "brand" lasts, then Office will be back to being Office and the online business collaboration service will be something new and different. Yes, that name is boring and lacks cuteness and creativity, but everyone would know what application or service the discussion is about. Wouldn't it be better to call it what it is: "Office 2013 Online"? It's the Office 2013 suite and it's online. It's not easy trying to help someone who says "My email is not working in Office 365", only to find out that they mean Outlook isn't syncing with Hotmail. But is it the best name for the rented Office 2013 applications too? Not when you are the one supporting Office 365. BPOS was not a good name to build into a brand and "Office 365" is a good fit for the service. I havent heard a Bud Light Real Men of Genius commercial in years (too much XM radio), but the recent product name changes brought back memories of the Outlook / Outlook Express mess we suffered with for years and the commercial we wanted to hear, 'saluting' the person who picks the product names Microsoft uses. Office 365 is the upgraded hosted mail and collaboration service formerly known as BPOS (Business Productivity Online Service). While the Outlook and situation is bad, Office 365 is worse. eliminating the need to change the branding of it yet again. (I'd add and other new domains for address options.) And SkyDrive would be LiveDrive or HotDrive. If they let me name the products, Hotmail would stay as the name for the service, but with the new formerly-known-as-Metro-nized interface. It's annoying for me but it's really frustrating for the person who needs help because I either need to ask if they are using Outlook on the desktop before I can answer the question or give them instructions they can't follow because they are using Outlook in a browser. I've answered too many "My Outlook is not working with Outlook" questions already. It has been written that the seas were his playground. His tactics were sometimes unconventional but he had excellent strategies and displayed inspirational leadership.
and Office 365 are on my list of "doesn't make sense". We feature in this interview with Real Men of Genius, Vice-Admiral, Lord Nelson, who has been described as the most famous fighting admiral in history. Some of the name changes make sense, many don't. Then there are the servers: Proxy server to ISA to who knows what, or SBS to Essentials, Communications server to Lync. Let's not forget all of the names Messenger / Lync have been known by, or passport / Live ID. Now that the Live brand is dead, it's just… plain old "Mail". But no, we had Outlook Express before they decided to rename it's replacement Mail, morphing it into Live Mail.
#REAL MEN OF GENIUS WINDOWS#
Or grabbed a page from Apple's playbook and called it Windows Mail. Remember Internet Mail and News? Microsoft could have dropped "Internet" from the name to begin with and went with Mail for the last 15+ years. Happy Saturday everybody, and I hope you all get drunk as fuck today/tonight.I haven't heard a Bud Light Real Men of Genius commercial in years (too much XM radio), but the recent product name changes brought back memories of the Outlook / Outlook Express mess we suffered with for years and the commercial we wanted to hear, "saluting" the person who picks the product names Microsoft uses. Anyway, here’s an hour straight of Bud Light’s “Real Men Of Genius” ads. I know we have 101 wins already but nothing beats seeing a win live and in person when you’re 12 beers deep at Fenway.
I’m hitting the Sox/Mets game this afternoon and I’m really hoping we don’t get smoked again like last night. This is a perfect listen for when you’re pregaming, hence why I’m listening to it right now. The ad campaign, which began in 1999 under the title Real American Heroes (changed after the Septemattacks ) and has featured over 100 installments.
#REAL MEN OF GENIUS SERIES#
Most of them can be easily found on Youtube, and luckily for us a Youtuber named bobaromma took the liberty of putting a shitload of them together into this 1 hour video for all of us to enjoy. Real Men of Genius is a series of one-minute-long American radio advertisements Bud Light beer created by Bob Winter, a copywriter at DDB Chicago. I really wish they would bring these commercials back, but I guess the marketing department at Bud Light has moved on to more high brow comedy like “Dilly Dilly” and whatever other stupid shit they put out these days. The commercials revolved around picking some type of random profession or character type and talking about how they contribute to society, almost always in a joking fashion. Many years ago, back when advertising was actually funny and creative, Bud Light had a brilliant ad campaign called “Real Men Of Genius” that primarily ran on the radio (Remember those?) during football season.
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